I think we could talk forever on branding, but there are many other things to discuss. Here are my thoughts on what we talked about yesterday:
For branding Bonne: Bonne has her genre and target audience well defined. (Mythic fantasy for teen girls.) For her tagline, I would look for emotive words. Note that “Dancing” carries a lot more emotive punch than “Choreography.” I liked Christophe’s suggestion of “Dances with Words” but in view of Bonne’s genre (fantasy) I wonder if it might be better to use “Dances with Worlds”. Or maybe “Dancing on Another World.”
For branding Karla: As I said yesterday, “Biker chick lit” might work, but only if that’s what Karla really cares about. And as I suspected, it isn’t. Karla would rather write fictional biographies for young people. As she said, she’s still early in her writing career, and she doesn’t have to decide immediately. But it’s getting time to make a choice. Pick a genre you love and stick with it.
Tomorrow, we’ll switch gears and talk about craft again. I know I haven’t answered every question that was asked on branding. But we’ve covered the subject enough for now. This isn’t the “branding blog,” it’s the “Advanced Fiction Writing Blog.”
If any of you have any burning questions on craft, post them here in a comment. I already have one that was emailed to my privately, and I’ll be tackling that tomorrow. But I’d like to get a feel for what sort of issues you all struggle with.