OK, folks, let’s apply our collective brainpower.
My genre is (somewhat) literary mythic fantasy, geared to teen girls. I am a dancer and performer of many genres, and the common thread in what I do is personal expression (and worship) through beauty.
I want my stories to a) be a glorious escape from the cruelties of daily life b) stir their hearts to consider their own cosmic significance, that there is more to this world than what we see,and they are more important than they’ve ever dared to hope.
I can’t guarantee that b) will happen, but I do my best to tell a great story and pray it strikes a chord.
The two incarnations of the first tagline are:
Making words and worlds dance.
Choreographer of words and worlds.
The second tagline is:
Reflecting the greatness in girls.
Possible substitutes for “reflecting”: awakening, kindling
Randy sez: OK, to begin with, part of your brand is your genre and you’ve got that nailed down well. You’ve tied this in with your target audience very nicely: Mythic fantasy for teen girls.
That’s good! You’ve identified your genre and your target market very precisely. The target market is not a huge market, but it’s big enough and it’s renewable, because they keep making more and more teen girls all the time. And girls read more than boys do.
Your background in dance also ties in very nicely. Dance is something that is going to appeal to teen girls who like mythic fantasy. You might want to find a logo designer or graphic designer to put together some graphical elements that you can use on your business cards, web site, etc. Graphics, as Allison told us Monday night, are part of your brand.
As for your tagline, that’s where my blog readers can help. What do you all think? Do you like Bonne’s suggestions for tagline? I have my own opinions, but I’m going to withhold them for now, because I’ve learned that this group is smarter than I am and I want to hear your opinions.
Can anyone suggest a better tagline for Bonne?
The only ideas I’ve had for myself are:
“Biker Chick Lit” (because I ride a motorcycle and I could include bikers in my stories but that’s never been my emphasis)
Randy sez: “Biker chick lit” could work. The only question I’d have is whether that’s truly what you want to write. It sounds like you’re a lot broader than that, based on the rest of your comments. Do you read chick lit? Do you like it? Do you respect it? If so, then this might be your genre. But of course then you can’t do ancient historical fiction or biographical fiction, which you also say you like.
The first thing is to figure out what you really want to write. Then build a brand around that.