The best meta-advice I ever got was “Be careful who you accept advice from.”
For my internet marketing, I’m very careful about whom I take advice from. The three folks I listen to most are Tom Antion, Alexandria Brown, and James Brausch.
If you’ve never visited the blog of James Brausch, you should. Brausch has built an extremely successful business around his blog, and the information he sells is based on hard empirical data. When he tells you to do something, he’s basing his advice on real experiments he’s done. Ya gotta respect that. I read his blog daily.
On today’s blog, James is asking us readers to ask him questions and post them on our own blogs, with a link to him. He’ll answer questions on Monday, and the best question wins a prize.
A little context for the benefit of my readers: I occasionally sell one of my products at a steep discount for a fixed 24-hour period of time. I got the idea for these “24-hour specials” from James Brausch. My 24-hour specials have been very successful, but I’ve sometimes wondered what is the optimal length of time to run a special. If it’s too short, then not everybody will see the email notification in time to take advantage. If it’s too long, it loses urgency and people will put off getting the great discount and then they’ll miss out because they forgot to take action. Recently, I’ve seen another marketer running a 48-hour special, and I couldn’t help wondering whether the extra time helps or hurts.
So my question for James Brausch is: “What is the optimal length of time for running a 24-hour special?”
My hunch is that the answer is “24 hours” and that he can back that up with empirical data. I’ll be interested to hear what the data says.