Oh, gack! Nobody wants to talk about marketing, right? We all want it to just happen, by magic.
Sometimes it does just happen by magic. I know a FEW writers who never think a bit about marketing. They just sit in their corners and type and their books sell like hotcakes. A very few writers, actually.
I know a LOT of writers whose books sell like hotcakes. The great majority of them work their buns off marketing themselves.
I wish, I wish, I wish that when I started writing that I knew then what I know now. I’d do two things different:
1) I’d write 3 or 4 books that were all similar in subject matter, instead of skipping around all over the place and confusing my readers about what to expect when I write a book.
2) I’d market myself more effectively.
I’ve turned over a new leaf in the last couple of years. I’m now focusing myself better than I used to. And I’m marketing myself WAY better than I used to.
I intend to keep marketing myself. I have one SuperArticle, the famous Snowflake page, which has been viewed 25284 times in the first 23 days of this month, according to my web stats. No kidding, it’s averaging more than 1000 page views a day this month.
I plan to rewrite my article on Writing the Perfect Scene and turn that into a SuperArticle too. That’s going to take a lot of work. Right now it’s getting about 40 page views per day, which adds up to 14600+ per year. By the end of this year, I’d like to see it getting more than 100 page views per day. That’s a doable task.
I also have some ideas for some SuperArticles for my forthcoming novels. More about that in due time. I’ll just note that the two articles I wrote in March on the alleged family tomb of Jesus have now landed me in a documentary that is going to air on TV this weekend. (On the INSP channel.) Those aren’t SuperArticles, because they were time-limited in interest, but they still did something cool for me.
I explained why and how to write a SuperArticle in my recent e-book on Super Performing Articles.
What about you? Do you have a blog or web site that’s not attracting a lot of attention? Is there a SuperArticle you could write that could help you build a platform over the next five years? If so, I want to hear about it. Leave a comment telling what you’d like to write about.
If you’re not thinking about a SuperArticle yet, leave a comment and tell us what sort of novel you’re working on, and the rest of us can help you brainstorm some ideas. SuperArticles are a proven way to build that pesky platform that your publisher says you should have.
Start your engines!