Top 10 Reasons Why Authors Who Are Public Speakers Have An Unfair Advantage In Promoting Their Books
- Public speakers have high credibility
- Public speakers build high name recognition
- Public speakers develop rapport with their listeners
- Public speakers can sell their books in the back of the room
- Public speaking pays very well, so speakers have more money for promotion
- Public speakers often get publicity opportunities from people in the audience
- Public speakers get to know other speakers who can help promote their work
- Public speaking is the main skill needed for doing a book tour
- Public speakers do great on radio interviews
- Public speakers do even better on TV
I’m Randy Ingermanson and I’m the author of seven books. If there’s anything that’s made me FURIOUS over the years, it’s that public speakers have an UNFAIR advantage over the rest of us when it comes to promoting their books.
I do a bit of public speaking myself on the subject of how to write fiction. That’s one of the drivers for my success in teaching fiction. (I publish the largest electronic magazine in the world on “how to write fiction” and sell a number of products on my web site on writing fiction.)
But I’ve never tried to use public speaking to promote my books. Because I didn’t know how. My teaching engagements have always come to me; I’ve never gone looking for them. And my speaking topics are not related to the topic of my books.
In recent months, I’ve realized that I could be doing a whole lot more to promote my books if I’d get out there and start public speaking on something related to my books.
But like I said, I didn’t know how. That’s the sticking point for most authors. We can speak just fine, but we don’t know how to build our speaking platform.
Mary Byers Knows How
So I talked to a trusted friend of mine who DOES know how. Mary Byers is a member of the National Speakers Association and has been speaking for almost twenty years. She’s also got a couple of books in print, and she promotes her books when she speaks.
There are “writers who speak” and there are “speakers who write.” Mary is a speaker who writes. That’s why I went to her. She knows what it takes to build a speaking business from the ground up.
Mary and I did a series of teleseminars in October/November of 2007. I interviewed her and she spilled her secrets on four important topics:
- Getting Engagements
- Setting Fees
- Preparing To Speak
- Growing Your Business
Each of these is critical to building a strong platform as a public speaker.
We recorded the teleseminars, and you can listen to them all now, just the way our original listeners heard them. But you have the advantage that you don’t have to wait for each weekly installment — you can get them all NOW.
One thing I love about Mary is that she’s so down to earth and practical. She spells everything out and makes it sound simple. Not simplistic. Simple. I like that. I can do that. I intend to use Mary’s methods to start speaking on topics that will build a platform for my next series of books.
Will You Join Me In Learning From Mary?
What about you? Are you interested in learning from an expert?
You’ve probably been hearing at writing conferences about the importance of having a “platform.” Editors and agents really perk up their ears when they hear you’re a public speaker. Why?
For a ton of reasons. Public speakers have name recognition. They have credibility. They earn money while promoting their books, which they can then sell at the back of the room. They buildrapport with their listeners, and that converts directly into sales. They develop connections with other speakers and publicity people. And they have the skills to present well on radio and TV, not to mention on those pesky book tours.
That’s why editors and agents start drooling when they meet a prospective author who is a speaker. Because the name of the game these days is promotion. And it’s so much easier for a publisher to promote you if you’re “promoteable.”
Here’s what you’ll learn in Teleseminar #1, ”Developing Topics and Identifying Your Market”:
- The first step to take if you’re just getting started
- How to sell a speech before you write it
- 3 ways to know you’ve got a great topic
- How to know what topics are “hot” right now — and why you shouldn’t care
- 3 questions to ask yourself that will generate tons of ideas for talks
- How to create marketable topics that are guaranteed to interest others
- How to get hired to speak when you don’t know anyone
- How much to charge when you’re just starting out
- How to build your confidence in your speaking ability
- What’s the MOST important thing to deliver in your speech
- What to do if you have a bad day and your speech is a flop
- The ONE secret every aspiring speaker needs to know
Here’s what you’ll learn in Teleseminar #2, ”Setting Fees”:
- 7 issues to keep in mind when determining your fee
- What is a fee schedule and how do you use it?
- Why a fee schedule is only part of the answer to setting your fees
- How to know if your fees are in the ballpark
- 3 magic questions to ask when setting your fees
- What is “fee integrity” and why should you care?
- 6 reasons why you MIGHT consider discounting your fees, and what to ask for in exchange
- Should you work with a speaker’s bureau?
- How much will speaker’s bureaus charge you?
Here’s what you’ll learn in Teleseminar #3, ”Preparing for the Engagement”:
- The FIRST thing you MUST do when preparing for a speaking engagement
- 11 questions to ask to make sure you’ll give a killer speech
- 3 things to do before you arrive
- What to do as soon as you walk in the room
- How to work the audience before you even start speaking
- The ONE secret to being a GREAT speaker
- 3 reasons why you should be wary of PowerPoint presentations
- What to do when somebody asks a question you can’t answer
- How to sell your books without being an obnoxious sales-droid
- How to use your speaking to promote your future books
- How to follow up after you speak
Here’s what you’ll learn in Teleseminar #4, ”Growing Your Speaking (and Writing) Business”:
- 3 ways to get more speaking engagements
- 2 things that will KILL your speaking business
- 2 approaches to branding yourself as a speaker
- 5 ways to maintain enough writing time when you’re a speaker
- How to generate word of mouth for your speaking business
- How to get your writing and speaking to promote each other
- How to get your audience to help you with research for your books
- 3 ways to earn money speaking without leaving your living room
- 3 ways to combine your writing with your speaking to earn money
Mary is a professional speaker who earns quite a lot of money speaking, so I couldn’t ask her to do these teleseminars for free. If you’re like me, you don’t mind buying knowledge from an expert. I’ve learned that’s the quickest way to success.
The great thing about teleseminars is that I can spread the cost over a lot of people. That keeps the price low for everybody and it makes sure Mary gets a fair deal. That’s what the buzzword-mongers call a win-win situation.
Here’s what you’ll get with each teleseminar:
- A handout that you can print out before you listen, with blanks to take notes. If you’re a tactile learner who needs to take notes to stay focused, this’ll be perfect for you.
- A complete script for the teleseminar. So you won’t have to take notes if you don’t want to — we’ll do it for you! If you prefer to not even listen to the teleseminar, you can just read the script. It’s all there.
- Some worksheets on how to put into practice what you learned during the teleseminar.
- A professional recording of the teleseminar, compressed in MP3 format, that you can listen to as many times as you want. You can listen to it online. Or you can save the audio to your computer and play it at your leisure, as often as you like. You can even load it on your iPod so you can get inspired while you exercise or drive. It’s up to you.
Note that Teleseminar #3 has TWO worksheets, while Teleseminar #4 has NONE. Teleseminars #1 and #2 each have ONE worksheet.
If you went to hear Mary teach this at a conference, you’d pay for gas, meals, lodging, and the conference fee. And you’d have to travel, which is a hassle. You could pay hundreds of bucks to do that, and it would be well worth your while.
We don’t want you to pay hundreds of bucks. This is the internet age, and things can be done way cheaper these days.
We’ll give you the handout notes, the teleseminar, the recording, the transcript, and the worksheets — all at the speed of the internet — and all for just $25 per teleseminar. And you can get all four teleseminars for just $50! (That saves you 50%.)
We won’t waste your time justifying the price because it’s Xtremely fair. Here are the details. To get all four as a bundle, click on the “Buy Now” button at the bottom and save 50% off the price of the individual teleseminars.
As I said earlier, we ran these teleseminars in October/November of 2007, so they’re all recorded, compressed in MP3 format, and ready for you to download and listen to RIGHT NOW. (The audio files are highly compressed and only take up about 11 MB each.)
To get the “Promoting Your Writing by Public Speaking” Teleseminar Series for $50, click the add-to-cart button:
If you feel queasy about doing an online purchase, that’s OK! Just click on “Add To Cart” button above and work through the shopping cart up to the payment page. Then print the order form and cancel the online order (so you don’t have to enter any credit card info.) You can mail me the order form with your check at this address:
2210 W. Main St., Suite 107
Battle Ground, WA 98604